The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
Episodes
91 episodes since 2024
90. How to Use "What If?" for Innovation & Collaboration Success with Andy Starr
Learn how to unlock the power of "what if" thinking for innovation and collaboration success in your business, with expert insights from Andy Starr.Enhance your listening experience with our detailed show notes, featuring bonus r...
September 17, 2024
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51:32
89. 5 Strategies for Ambitious Entrepreneurs to Break Free from Self-Doubt
Feeling like a fraud when you're crushing it? Imposter syndrome is REAL. Discover 5 powerful strategies to ditch self-doubt and step into your CEO power.Enhance your listening experience with our detailed show notes, featuring bonus res...
September 10, 2024
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Episode 89
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26:39
88. 7 Steps To Creating Irresistible Offers That Sell Themselves With Rachael Howourth
Learn 7 proven strategies to create irresistible offers that attract high-paying clients and make your service business thrive with Rachael Houwourt.Enhance your listening experience with our detailed show notes, featuring bonus resourc...
September 03, 2024
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Episode 88
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58:30
87. 5 Advanced Marketing Strategies Seasoned Professionals Can Use To Grow Your Business
Discover 5 advanced marketing strategies to attract high-value clients for seasoned professionals who want to take their business to the next level.Enhance your listening experience with our detailed show notes, featuring bonus resource...
August 27, 2024
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Episode 87
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25:09
86. How to Write Words That Sell. Copywriting Secrets with Michelle Ryan
How to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with unsubscribes.Enhance your listening experience with our detailed show notes, featuring bonus resour...
August 20, 2024
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Episode 86
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46:57
85. How To Plan A Month's Worth Of LinkedIn Posts In One Day
Feeling overwhelmed by LinkedIn? Learn how to streamline your content creation process and plan a month's worth of engaging posts in a single day.Enhance your listening experience with our detailed show notes, featuring bonus resourc...
August 13, 2024
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Episode 85
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17:01
84. How Entrepreneurs Can Achieve Work-Life Integration with Annie Croner
Discover time management hacks, productivity strategies, and how to prioritise like a boss to achieve work-life integration with Annie Croner.Timestamps:[02:49] Annie’s Path to Productivity[08:09] S...
August 06, 2024
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Episode 84
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33:34
83. Laugh All The Way To The Bank By Being Funny In Your Marketing
Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast. Enhance your listening experience with our detailed show notes, featuring bonus r...
July 30, 2024
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Episode 83
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18:00
82. How to Build a Brand Customers Love: Lessons from Wes Henstock
Want a brand customers love? Branding rebel Wes Henstock shares his top secrets. Learn how to stand out, connect with customers, and build loyalty.Enhance your listening experience with our detailed show notes, featuring bonus resour...
July 23, 2024
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Episode 82
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40:17
81. How The Right Words Move People Along To Become Your Paying Clients
Discover the power of the right words at the right time to turn strangers into raving fans (and paying clients) on the Master Your Business Podcast. Enhance your listening experience with our detailed show notes, featuring bonus r...
July 16, 2024
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Episode 81
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11:51
80. How to Turn Zoom Calls into Content Gold. YouTube Marketing Made Easy with Connor Clayton
Discover how to transform client calls into searchable, valuable YouTube videos that grow your business with Connor Clayton from Precision Edits.Timestamps:[03:09] Where to Start When it Comes to YouTube
July 09, 2024
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Episode 80
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54:32
79. Why You Have To Spend To Save: The Business Investment Paradox
Discover how investing in yourself through coaching and mentoring can actually save you money and skyrocket your business growth.Timestamps:[01:39] Deirdre's Story[08:11] Make Your Messaging Hit[09:09] Annie's Stor...
July 02, 2024
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Episode 79
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27:44
78. The Secrets to Virtual Assistant Success for Your Service Business with Laura Weeden
Unlock business growth with virtual assistants! Expert Laura Weeden reveals tips to find, hire and maximise VAs for operations, productivity and sanity. For more information, check out the show notes
June 25, 2024
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34:17
77. 5 Expert Tips To Revive LinkedIn For Your Service Business
Is LinkedIn dead for your business? This episode holds 5 Pro tips to revive your profile, attract ideal clients, and ditch the endless scroll for serious leads.For more top tips and golden nuggets,
June 18, 2024
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16:52
76. Overcoming Public Speaking Challenges for People Who Want to Be Thought Leaders with Ed Darling
Conquer stage fright, unlock your natural charisma, deliver powerful presentations, and build your thought leader brand with tips from Ed Darling. Timestamps:[02:37] The Importance of Your Backstory
June 11, 2024
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Episode 76
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39:49
75. Client Love: How to Keep Them Coming Back with Irresistible Offers
Learn how to nurture clients, deliver amazing experiences, and create irresistible offers that keep them coming back.Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and take...
June 04, 2024
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Episode 75
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10:47
74. Why Story-Powered Marketing Will Help You Succeed in Your Service Business with Dr JJ Peterson
Learn secrets to customer-converting marketing! Dr. JJ Peterson spills top storytelling tips to boost your business on the Master Your Business Podcast.Enhance your listening experience with our detailed show notes, featuring bonus reso...
May 28, 2024
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Episode 74
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55:14
73. How to Leverage the Power of Strategic Thinking to Level Up Your Success
Feeling stuck or outmatched in your business? Discover how thinking strategically can transform you from a player to a game-changer.For more on this episode, click
May 21, 2024
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Episode 73
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20:14
72. Boosting Productivity and Focus in Your Business with Brain-Friendly Practices with Dr Aine O'Dea
In episode #72 of The Master Your Business Podcast, I team up with leadership consultant Dr. Áine O’Dea to learn about how neuro-leadership can boost productivity and focus for ambitious entrepreneurs. Unlock your potential with neuro-leadershi...
May 14, 2024
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56:39
71. What is Brand Tone of Voice? (And Why It Matters) To Your Service Business
What's Brand Tone of Voice and Why Should Your Service Business Give a Damn?You know those brands that talk your language, they just seem to get you. Which makes you want to lap up anything they’re sharing, right? That is the ma...
May 07, 2024
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9:56
70. How to Hire Right Every Time in Your Service Business with Louisa Meehan
Hiring your first employee is a major milestone for your business. It can feel like stepping into uncharted territory. I know for sure when I hired my first contractor, I was full of uncertainty and questions.
April 30, 2024
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31:53
69. Tech Tools to Save You Time (and Sanity!) In Your Service Business
I’m spilling the beans on the tech stack that fuels my business and keeps me organised.As you know, running a business requires juggling multiple tasks and wearing different hats. That's where powerful tools come in to save the day, stre...
April 23, 2024
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14:43
68. Why Strategy Is No Good Without The Right Mindset with Fiona Brennan
This episode dives into the world of Fiona, a project manager turned business owner, and her insightful perspective on the two crucial ingredients for business success: mindset and strategy. Fiona stresses these two aspects are not indepe...
April 16, 2024
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39:39
67. Bye-Bye Bad Leads: How to Qualify Clients for Your Service Business
Tired of those pointless client calls that lead nowhere? You know, the ones with folks who just want to pick your brain, not pay for your expertise. I hear you, and it's time to ditch those time-wasters!In this episode of the Master Your...
April 09, 2024
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13:30
66. GDPR Made Easy: Useful Compliance Solutions for Your Service Business with Margaret Julian
"GDPR" is not a word that gives you butterflies, is it? Fines, audits, privacy policies longer than your grocery list…it's enough to make you want to bury your head in the sand.But fear not, fellow business owners! We just waded through ...
April 02, 2024
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57:44