The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
The Master Your Business Podcast
104. How to Use Consistency and Engagement to Grow Your Online Community with Zoe Whitman
Ready to grow your online community and connect with your audience like never before? In this episode of Master Your Business Podcast, I sit down with Zoe Whitman, co-founder of The 6 Figure Bookkeeper. Zoe shares how she and Jo Wood built a thriving Facebook community of 24,000 members—using consistency and real engagement.
We’ll walk you through practical steps, insights, and the pitfalls to avoid. Whether you’re looking to grow your business through social media or build an engaged group on LinkedIn or Facebook, Zoe’s journey will inspire you.
Highlights of this episode:
- (03:47) Getting started with Facebook groups: Learn how Zoe built a community from just 100 members to over 24,000.
- (05:51) The power of consistency: Why showing up every day matters and how to make it work for you.
- (11:08) Leveraging video for engagement: Zoe explains how live streaming boosted their group’s visibility and interaction.
- (22:55) Overcoming challenges with community growth: Insights on dealing with changes in algorithms and maintaining group interest.
- (32:26) Authenticity over perfection: Why being real is more effective than being polished, and how to connect genuinely with your audience.
Tune in and find out how you can leverage consistency and genuine interaction to grow an engaged community for your business. Plus, don’t miss Zoe’s personal tips on staying visible and creating binge-worthy content for your members!
Listen to the full episode now! 🎧
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The Master Your Business Podcast Show Notes
Connect with Zoe and Jo:
- Website: https://www.6figurebookkeeper.com/
- Facebook Group: https://www.facebook.com/groups/6figurebookkeeper
- 6 Figure Bookkeeper Podcast: https://podfollow.com/the-bookkeepers-podcast/view
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
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