The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
The Master Your Business Podcast
116. 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger Dooley
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ready to make your marketing more persuasive without a big budget? In this episode, Roger Dooley breaks down five powerful persuasion secrets that top brands like Netflix, Amazon, and Expedia use to influence buyers—so you can apply them in your business today!
🚀 Whether you're a coach, consultant, or service provider, this episode will help you tap into neuromarketing strategies that work. Plus, we’ll dive into the role of AI and how to use psychology to boost sales ethically.
Here’s what we cover:
- (03:17) The science behind how people make buying decisions
- (06:34) How Netflix, Expedia, and Amazon use neuromarketing to drive sales
- (11:38) The power of AI in crafting persuasive, psychology-backed marketing
- (21:40) 5 simple persuasion strategies you can apply in your business today
- (41:34) The ethical way to use persuasion—without manipulation
About Roger Dooley:
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (named a Top 3 Management Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He co-founded and later sold College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.
📲 Connect with Roger on LinkedIn: https://www.linkedin.com/in/dooley
👉 Grab Roger’s Free Persuasion Psychology Prompt Guide here.
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