The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
The Master Your Business Podcast
115. The $0 Marketing Strategy That Drives More Clients Than Ads
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
🚀 Ready to grow your business without spending a cent on ads? You’re in the right place!
In this episode of Master Your Business, I’m breaking down the most powerful marketing strategy that costs exactly $0—referrals. If you’re a coach, consultant, or service provider looking to attract high-quality clients without the constant hustle, this is for you.
Referrals aren’t just a nice-to-have—they’re the secret sauce behind the most successful businesses. In fact, referred customers are 4X more likely to buy, and word-of-mouth marketing drives 80% of business growth. Yet, so many business owners hesitate to ask for them.
Not anymore! Today, I’m giving you a simple, actionable system to turn happy clients into your best sales team.
🎯 Highlights of This Episode:
✅ (01:43) Why referred clients convert at 43% higher rates than ad-driven leads
✅ (03:31) The #1 mistake most businesses make when asking for referrals
✅ (04:34) The simple 6-word referral script that works every time
✅ (05:43) How to create a referral system that runs on autopilot
✅ (07:33) The easiest way to get LinkedIn recommendations that attract clients
✅ (08:37) Why video testimonials are a goldmine for credibility
✅ (09:21) How to offer small but effective incentives to encourage more referrals
Who Should Tune In:
If you're a coach, consultant, or service-based entrepreneur looking to grow your business without spending a fortune on ads, this episode is for you. Whether you're an ex-corporate professional replacing your salary or a small business owner scaling to 6-7 figures, referrals can be your most powerful (and free!) marketing strategy. If you've ever felt awkward asking for referrals, struggled with getting consistent word-of-mouth business, or simply want a proven system to attract high-quality clients, this episode will give you the exact steps to make referrals easy, effective, and automatic.
Resources Mentioned:
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The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
Education in your ears.”
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