The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
The Master Your Business Podcast
113. The Pricing Strategy That Helps You Close More Deals Faster
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
Ready to finally charge what you’re worth and close more deals without feeling like a pushy salesperson? In this episode of the Master Your Business Podcast, I dive deep into a proven pricing strategy that positions your business for premium rates, makes it easy for prospects to say "heck yes," and helps you close deals faster.
Most service-based business owners undercharge because they focus on hourly rates instead of the value they provide. Sound familiar? If you’ve been stuck working crazy hours for little pay, this episode will show you how to create a repeatable client engagement process that delivers confidence, clarity, and higher close rates.
If you’re a coach, consultant, or service provider ready to level up, stick around. You’re about to learn how to stop chasing clients and start getting paid for the transformation you deliver.
Highlights of this episode:
- (00:30) Why most entrepreneurs undercharge for their services
- (00:38) How a simple pricing shift helped a client 5X her revenue without extra clients
- (01:43) Pre-call questionnaires: How to qualify clients and stop wasting time on calls that go nowhere
- (02:15) What’s a credentials deck, and why it builds trust before the first call
- (03:27) The discovery call method that makes clients trust you before you sell
- (03:57) Why structured proposals and pricing tiers are deal-closing gold
- (06:57) Value-based pricing vs. hourly rates: Why one limits your earnings and the other scales your success
- (11:40) The psychology of pricing: Why the middle option is always a winner
- (13:19) Why you should never email a proposal without a follow-up call
- (14:17) Should you niche down or offer multiple services? Here’s how to find the right balance
What You’ll Walk Away With:
- A step-by-step process to structure and price your offers like a pro
- How to use value-based pricing to stop undercharging and start commanding premium rates
- A proven engagement process to qualify leads and close deals faster
- Practical sales psychology hacks that take the guesswork out of pricing
Who Should Tune In:
Coaches, consultants, and service-based business owners ready to scale to six and seven figures. If you’ve ever second-guessed your pricing, struggled to close deals, or felt stuck in a race to the bottom with cheap competition, this episode is for you.
Resources Mentioned:
💡 Download my Brand Strategy Checklist to position your business for premium pricing. https://www.deirdremartin.ie/brandstrategychecklist
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Connect with Deirdre on LinkedIn
The Master Your Business Podcast Show Notes
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“Great insights on getting noticed in the market
Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.
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