The Master Your Business Podcast
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
The Master Your Business Podcast
86. How to Write Words That Sell. Copywriting Secrets with Michelle Ryan
August 20, 2024
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Deirdre Martin
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Episode 86
How to write copy that converts with tips from Michelle Ryan on welcome emails, email frequency, language, personality, and dealing with unsubscribes.
Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode.
Timestamps:
[01:24] What is Copywriting?
[11:44] Copywriting in Email Marketing
[21:07] Consistency & Timing in Copywriting
[30:18] The Ideal Email Structure